The Research & Publications

Research & Publications

Academic Journal Publications –– Published (Peer-Reviewed)

The following publications maintain recognized standards for peer review and are so designated by the source. Article length varies by publication submission guidelines.

Ruiz, J.V. (February 15, 2024). Exploring the Integration of Entrepreneurship Education in Applied Music Lessons: Challenges, Approaches, and Benefits. Music Teacher National Association E-Journal.

Ruiz, J. V., & Shelton, C. (November 16, 2023). From Swing to Startups: The Evolution of Jazz Education and Entrepreneurship. Global Institute for Music Research’s International Journal of Music Pedagogy.

Ruiz, J. V., & Shelton, C. (November 9, 2023). The Applications of Social Capital and Resource-Based Theory for Building an Effective Team. College Music Symposium.

DeVito, D., & Ruiz, J. V. (October 16, 2023). Empowering Neighbourhood music: Leveraging Professional Recording Studio and Entrepreneurial Strategies in a Minority Title 1 School. Journal of Popular Music Education.

Ruiz, J.V. & Sánchez, M. (October 1, 2023). Step-by-Step Guide to Launching a Diversified Revenue Stream. Music Teacher National Association Business Digest: Spotlight.

Leon, J. L., & Ruiz, J. V. (October 1, 2023). Navigating the Post-COVID Creative Landscape: The Journey of Trombonists and the Role of Entrepreneurship and Innovation. International Trombone Association Journal.

Ruiz, J. V., & Battistini, L. (September 12, 2023). Transforming Musical Dreams into Reality: The Power of Vision and Action in Music Entrepreneurship. International Journal of Music.

Ruiz, J. V. (August 17, 2023). Beyond the Stage: Developing Entrepreneurial Skills in High School Music Students. Kansas Music Review.

Ruiz, J. V., Shelton, C., White, E., & Bourne, T. (August 13, 2023). Advocating for Intrapreneurship in Arts Entrepreneurship Education: Developing a New Generation of Innovative Professionals. Open Journal of Music Education.

Ruiz, J. V. (July 1, 2023). Nexus of Cultural Entrepreneurship and Digital Musicality: Exploring Afro-Diasporic Music Entrepreneurship in the Digital Music Industry. Global Institute for Music Research’s International Journal of Music Entrepreneurship & Leadership.

Callander, A., Taylor, J., Bonin-Rodriguez, P., Taylor, E. A., Vakharia, N., Ragsdale, D., Ruiz-Resto, J. V., Beckman, G., & Essig, L. (July 7, 2023). Editorial Perspectives: A Futurecasting Glossary. Artivate: A Journal of Entrepreneurship in the Arts, 11(3).

Ruiz, J. V., Lee, D., & Shelton, C. (June 7, 2022). Entrepreneurial Responses to the COVID Era: A Qualitative Study of Five Professional Music Entrepreneurs. Journal of Arts Entrepreneurship Education, 3(2).

Ruiz, J. V., et al. (March 1, 2020). Can You Hear The Difference? Professional Digital Composition and Music Students' Ability to Discriminate Deep Sampled vs. Acoustic Instrumental Performance Recordings. Journal of Popular Music Education, 4(1), 88-99.

Randles, C., Griffis, S.-A., & Ruiz, J. V. (March 1, 2015). "Are You in a Band?!': Participatory Music-Making in Music Teacher Education." International Journal of Community Music, 8(1), 59-72.

Randles, C., et al. (April 1, 2014). Using the iPad in Musical Performance: New Pathways. Kansas Music Review, 77(2).

Academic Journal Publications –– In Press (Peer-Reviewed)

Leon, J. L., Ruiz, J. V., & Pagliuca, D. (In Press - April 2024). The Dynamic Blend: Latin American Trombonists Shaping the Global Music Landscape with Resilience and Adaptability. International Trombone Association Journal.

Ruiz, J. V., & Leon, J. L. (In Press - April 2024). Thriving Amidst AI: The Trombonist's Guide to Authenticity, Quality Content, Brand Identity, and Personal Connections. International Trombone Association Journal.

Shelton, C., & Ruiz, J. V. (In Press - November 2023). Pragmatical and Pedagogical Suggestions for Visually-Impaired Music Entrepreneurs. International Journal of Music Pedagogy.

Ruiz, J. V., et al. (In Press - November 2023). Getting to the GRAMMY®s and Beyond part two: Music Entrepreneurship Curricula Meets the Red Carpet. Global Institute for Music Research’s International Journal of Music Performative Research.

Ruiz, J. V., & Lee, D. (In Press - November 2023). Hand Drumming as a Vehicle for Multidimensional Learning in Music Education. Global Institute for Music Research’s International Journal of Music & Cultural Studies.

Ruiz, J. V., Shelton, C., & Leon, J. L. (In Press - November 2023). Culturally Relevant Music Remedies for At-Risk Students: A Pathway to Engagement, Empowerment, and Entrepreneurship. Global Institute for Music Research’s International Journal of Health & Music.

Academic Journal Publications –– In Review (Peer-Reviewed)

Ruiz, J. V., Vasenin, D., Leon, J.L., Shelton, C., & Lee, D. (In Review). Leveraging User-Generated Content for Fan Engagement in Classical and Jazz Music: A Multiple-Case Study of Fifteen Professional Musicians. International Journal of Music Business Research.

Ruiz, J. V. & White, E. (In Review). Empowering Music Educators/ Integrating Negotiation Skills into High School and University Music Education. College Music Symposium.

White, E., & Ruiz, J. V. (In Review). Exploring Confidence and Experience in Improvisation: Insights from Music Education Professionals. Update: Applications of Research in Music Education.

White, E., & Ruiz, J. V. (In Review). Entrepreneurial Music Producer: EIDD Model. Journal of Arts Entrepreneurship Education.

Academic Research Blog Publications –– Published (Peer-Reviewed)

Although the term “blog” may be traditionally understood to suggest a more casual style of writing, these blog publications are peer-reviewed and are so designated by the source. Article length varies by publication submission guidelines.

Chang, A. & Ruiz, J.V. (February 15, 2024). Diversifying the Music Industry and Fostering Cross-Cultural Collaborations. Association of Popular Music Education.

Ruiz, J. V., & Lee, D. (September 6, 2023). SMAJ: A Pedagogical Model for Arts Entrepreneurship. Association for Popular Music Education.

White, E., & Ruiz, J. V. (May 10, 2023). Do Academic Conferences Still Matter: Advice for Maintaining Entrepreneurialism, Authenticity, and Peace of Mind as a Student. Association for Popular Music Education.

Lee, D., & Ruiz, J. V. (March 5, 2023). IDF Principle: Ensuring Efficiency, Excellence, & Expedience During Creative Production Processes. Association for Popular Music Education.

Ruiz, J. V. (October 3, 2022). Vanity or Viability: How Musicians Should Consider Their Streams. Association of Popular Music Education.

Ruiz, J. V. (November 18, 2019). A Letter to Aspiring Performing Artists: Music Business Advice. Association of Popular Music Education.

Forum-Based Academic Research Articles –– Published (Peer-Reviewed)

Kozhevnikova, J., & Ruiz, J. V. (August 10, 2022). José Valentino: The Entrepreneurial Approach to Jazz and Beyond. All About Jazz.

Global Institute for Music Research’s (GIMUR) Forum-Based Academic Research Articles –– Published (Peer-Reviewed)

The Global Institute for Music Research, an international consortium of universities spanning Europe, Asia, Africa, the Caribbean, the USA, Australia, and North America, is a comparably recent (2017) outlet for published scholarship. Although the term “forum” may be traditionally understood to invite a more casual non-refereed style of writing, these forum publications are peer-reviewed and are so designated by the source.

Ruiz, J.V. (August 23, 2023). The Strategic Pulse of Music Marketing Campaigns. International Research Forum for Music Business & Innovation.

Ruiz, J.V. (August 21, 2023). Optimizing Art Business Outcomes Through Data Analytics –– Part 2. International Research Forum for Music Business & Innovation.

Ruiz, J.V. (August 21, 2023). Optimizing Art Business Outcomes Through Data Analytics –– Part 1. International Research Forum for Music Business & Innovation.

Ruiz, J.V. & Bourne, T. (August 19, 2023). The Future of Higher is Hiring Powerhouse Production Teams – Not Individuals. International Research Forum for Music Administration and Governance.

Ruiz, J.V. & Robertson, B. (August 18, 2023). Is Jazz + Entrepreneurship the Answer to Higher Education?. International Research Forum for Music Business & Innovation.

Robertson, B. & Ruiz, J.V. (August 16, 2023). Innovator’s Resilience: Confronting Backlash and Forging Academic Progress. International Research Forum for Music Administration & Governance.

Ruiz, J.V. (August 15, 2023). Beyond Titles and Résumés: Embracing Authenticity in the Professional Odyssey. International Research Forum for Music Business & Innovation.

Ruiz, J.V. (August 14, 2023). Flames of Change: ‘Flower on Fire’ Revolutionizing Latin Alternative Music. International Research Forum of Cross-Cultural Music & Issues.

Ruiz, J.V. (August 12, 2023). Brushstrokes of Leadership: Creating and Sustaining a High-Impact Creative Team. International Research Forum of Music Administration and Governance.

Ruiz, J.V. (August 12, 2023). Crafting Success: Navigating Creative Careers in a Dynamic Digital Landscape. International Research Forum of Music Business & Innovation.

Ruiz, J. V. (July 15, 2023). Navigating the Intersection of Music and Multimedia: Unleashing the Power of Instagram for Artistic Expression and Collaboration. International Research Forum of Music & Multimedia Production.

Ruiz, J. V. & Albert, J. (July 15, 2023). Convertir la Frustración en Enfoque: El Camino hacia la Libertad Empresarial Musical. International Research Forum for Music & Wellbeing.

Ruiz, J. V. (July 15, 2023). Embarkation: The Resiliency of Humanity Amid Covid-19 - A Testament to Collective Strength. International Research Forum for Music Improvisation & Composition.

Ruiz, J. V. (July 15, 2023). Cuerdas de Corazón (Homenaje a Arturo Bermudez): An international Award-Winning Album in Honor of the Greatest Bassist of Puerto Rico. International Research Forum for Music Performance & Artistry.

Ruiz, J. V. (July 15, 2023). Navigating the Intersection of Music and Multimedia: Unleashing the Power of Instagram for Artistic Expression and Collaboration. International Research Forum for Music & Multimedia Production.

Ruiz, J. V. (July 15, 2023). Maximizing Innovation and Enhancing Music Education: Addressing Budget Allocation Challenges. International Research Forum for Music Administration and Governance.

Ruiz, J.V. & Albert, J. (July 9, 2023). Convertir la Frustración en Enfoque: El Camino hacia la Libertad Empresarial Musical. International Research Forum for Music & Wellbeing.

Global Institute for Music Research’s (GIMUR) Forum-Based Academic Research Articles –– In Press (Peer-Reviewed)

Ruiz, J. V. (In Press –– December 2023). Valuing Artists as Partners in Music Manufacturing. International Research Forum for Music Business & Innovation.

Ruiz, J.V. (August 10, 2023). The Diverse Journey of the Modern Creative: Navigating Challenges and Refining Focus. International Research Forum of Music Business & Innovation.

Ruiz, J. V. (In Press –– December 2023). The Philosophical Significance of Intercultural Music: Embracing Unity Through Harmonious Diversity. International Research Forum for Cross-Cultural Music & Issues

Ruiz, J. V. (In Press –– December 2023). Unlocking the Potential of Experiential Learning and Learner-Centered Teaching in Music Management Education. International Research Forum for Music Pedagogy & Practice.

Ruiz, J. V. (In Press –– December 2023). Exploring the Intersections: A Comparative Analysis of Music Education Philosophies in the United States and Puerto Rico. International Forum for Global Music Education.

Explanatory Journalism –– Published (Non-Peer-Reviewed)

Ruiz, J.V. (July 21, 2023). Tony Bennett: The Timeless Visionary Who, With a Nod to American Musical Heritage, Embraced the Future. The Conversation. (32,000+ reads)

University of Florida News. (May 18, 2022). Student Wins National Awards for Jazz Recordings.

Ruiz, J. V. (December 7, 2021). Grammy Winner Explains Why Adele Is Right - Album Tracks Should Not Be Shuffled. The Conversation.

  • This article received the highest number of reads among all other publications by UF faculty, with over 242,335 reads. It was also syndicated in various media outlets including Yahoo! News, Salon.com, The Canadian, Univision, and numerous others.

Ruiz, J. V. (April 28, 2016). The Future of Flute: Young Professionals Carving Their Own Path. The Flute Examiner.

Academic Blogs –– Published (Non-Peer Reviewed)

Pedro, G.B. & Ruiz, J.V. (March 12, 2024). Brazilian Pop: Shaping Global Music Ed. National Association for Music Education Blog.

Meyerowitz, A. & Ruiz, J.V. (February 23, 2024). C.O.N.N.E.C.T. Framework: Face-to-Face Networking for College Students. National Association for Music Education Blog.

Highfield, R. & Ruiz, J.V. (February 10, 2024). Integrating Fashion into Music Education. National Association for Music Education Blog.

Duprey, C. & Ruiz, J.V. (October 31, 2023). Transforming Universities into Music Entrepreneurship Hubs. National Association for Music Education Blog.

White, E. & Ruiz, J.V. (September 6, 2023). Harnessing Digital Performance: Empowering Music Educators and Students for Global Artistic Reach. National Association for Music Education Blog.

Lee, D. & Ruiz, J.V. (August 10, 2023). Building a Path: Music Entrepreneurs and Advertisement Opportunities. National Association for Music Education Blog.

Ruiz, J. V., & Shelton, C. (June 8, 2023) The Power of Fair Pay in the Music Industry: A Message & Lesson Plans for Music Educators. National Association for Music Education's Blog.

Ruiz, J. V. (October 30, 2019). 7 Suggestions for Better Time Management for Music Educators/Entrepreneurs. National Association for Music Education.

Reviews –– Published

Ruiz, J.V. (In Press) Review: “‘A Musician’s Journey: Crafting Your Career Vision and Plan” by Jill Timmons.” by José Valentino Ruiz. American Music Teacher Journal.

Review: "5 Lessons on Teamwork as Inspired by The Beatles" by José Valentino, Chris Shelton, and Savanna Downing. Published at UF News and www.beatlesradio.com. (A review and analysis of Peter Jackson's documentary "Get Back," which premiered on Disney+). (January 10, 2022).

Artist Interviews –– Published

Adelfang, P. (February 15, 2024). “Ramirez Reimagined: A Revolutionary Global Choir Album: Behind the Scenes with José Valentino.” NAXOS en Español.

Catherin Shoichet (December 27, 2023). “A Music Milestone Reached This Year Reveals About How The US Is Changing.” CNN Entertainment.

Segarra, E. (November 16, 2023). “Were Latin Musicians Snubbed by the Grammys? Maybe. But They're Winning in Other Ways.” USA Today.

“Meet Dr. José Valentino” Canvas Rebel. (June 8, 2023).

“Gators Who Go Beyond Grammy Wins: UF Music Business & Entrepreneurship Degree Offers a New Model for Music Education” (February 21, 2023).

“Meet José Valentino” Canvas Rebel. (October 17, 2022).

“Rising Star: Meet Dr. José Valentino.” VoyageTampa. (May 17, 2022).

“Music Beyond the Classroom: Interview with Latin Grammy® Winner, Jose Valentino Ruiz.” F-Flat Book. (November 27, 2019).

“Classically Trained Flute Player—and Grammy®-Nominated Bassist—Is Preparing the Next Generation of Music Professionals!” by For Bass Players Only Magazine. (November 30, 2016).

“José Valentino: Multi-Facited, Grammy Nominated Flutist” The Flute View. (April 28, 2016).

Opinion Editorials –– Published

Ruiz, J.V. (October 28, 2023). Bad Bunny at Coachella Wasn’t Just Fun to Watch. It’s Part of a Revolution.” The Miami Herald.

Books, Co-authored –– Published

Nieves, E. G. & Ruiz, J.V. (November 2, 2017). From The Lamp Vol. 1: Ego, Essence & Edification. Out The Lamp Publishing.

Valentino Ruiz, J., & Walker, J. (June 13, 2016). We Are One: An Exploration of Latin American Music: Play-along Book II. Flutistry Boston Co.

Valentino Ruiz, J., & Walker, J. (June 13, 2016). We Are One: An Exploration of Latin American Music: Play-along Book I. Flutistry Boston Co.

Books, Edited –– Published

Leon, J.L. (December 19, 2023). The Art to Trombone Performance and Practice. Dust & Ashes Publishing.

da Silva, J. (July 26, 2016). The Purpose, Power and Politics of Brazilian Christian Liturgy: A Theological and Missiological Analysis of the Life and Music of Father Jose Mauricio Nunes Garcia (1767-1830). J. V. Ruiz (Ed.).

N. Books, Edited –– In Press

N/A

Books, Contributor of Chapter(s) –– Published

Valentino, J., & Shelton, C. (August 8, 2022). The Entrepreneurial Approach to Performing and Recording Flute with Effects. The Electric Flute: A Beginner’s Guide to Playing Flute & Effects. Melissa Keeling Publishing.

Herrera, C. (April 5, 2021). It’s Performance Day! The Complete Interviews. In J. V. Ruiz (Contributing Author). Cathy Herrera (Author).

Books, Contributor of Chapter(s) –– In Press

Ruiz, J. V., Bourne, T., & Ciulei, S. (In Press). Unveiling the Transformative Power of Intercultural Empathy: A Study of "Besame Mucho" in Afro Diasporic Music Production and Entrepreneurship. University of Florida’s Center for Migration & Entrepreneurship Book. University of Florida Library Press.

Other - Published

Ruiz, J. V., et al. (November 19, 2021). Getting to the GRAMMY® and Beyond: An Insight to Student-Professor Collaborative Albums/Music Video Projects for Promoting Ecological Advocacy and Social Impact. Society of Arts Entrepreneurship Education Video Salon Series - 2023 Conference Proceedings.

Conference Research Presentations in Arts Entrepreneurship (Peer Reviewed)

International/National

Ruiz, J.V. (August 2, 2024). From Notes to Dollars ($$$): Strategies for Monetizing Arts Business

& Entrepreneurship Curricula. Musikfest Music Industry & Education Conference. Bethlehem, PA.

Shelton, C., & Ruiz, J. V. (April 14, 2023). Pragmatical and Pedagogical Suggestions for Visually-Impaired Music Entrepreneurs. Society of Arts Entrepreneurship Education Conference. Online Conference.

Ruiz, J. V., Beckman, G., Hansen, J., Ragsdale, D., Taylor, A., & Kuhlke, O. (April 14, 2023). Beyond Professional and Field Development, What’s An Academic Journal For? And Is This Changing. Society of Arts Entrepreneurship Education Conference. Online Conference.

Valentino, J., Lee, D., Shelton, C., Bourne, T., Ciulei, S., Acevedo Jr., R., & Nieves, E. G. (April 14, 2023). Getting to the GRAMMY®s and Beyond (PART2): This Time, My Students & Colleagues Win the GRAMMY® with Me! Let's Discuss the Entrepreneurial Frameworks Implemented. Society of Arts Entrepreneurship Education Conference. Online Conference.

Bourne, T., Ruiz, J. V., & Sanders, J. (January 5, 2023). Exploring Collaborations Between Commercial Music and Traditional Opera Programs in Higher Education. National Association of Opera Conference. Houston, TX.

Ruiz, J. V. (July 1, 2022). Elohim for Three Guitars. International Guitar Foundation of America Conference. Indianapolis, IN.

DeVito, D., & Ruiz, J.V. (July 20, 2022). Teaching Popular Music Styles That Connect Neighborhood Music Traditions With A 99 Percent Minority Population Elementary School. International Society for Music Education World Conference. Sydney, Austrailia.

Ruiz, J. V., Gulish, S., et al. (June 2, 2022). Artist as Teachers: Exploring Authentic Ways of Learning & Teaching in Popular Music Education. Association of Popular Music Education Conference. Detroit, MI.

Kays, J., Ruiz, J. V., et al. (May 12, 2022). Writing for The Conversation: Panel Discussion. University Research Magazine Association Conference. Gainesville, FL.

Yazdanpanah, R., Ciulei, S., & Ruiz, J. V. (November 8, 2021). Felices Días: Producing a Remote-Recording Intercultural Album through Collaborative Leadership. Dartmouth College's Rockefeller Global Leadership Program Research Findings. Hanover, NH.

Ruiz, J. V. (October 23, 2021). Ella Jazz Across Cultures Sings Jobim. Brazilian Music Institute Conference. Gainesville, FL.

Ruiz, J. V., Lee, D., et al. (November 19, 2021). Getting to the GRAMMY® and Beyond: An Insight to Student-Professor Collaborative Albums Music Video Projects for Promoting Ecological Advocacy and Social Impact. Society of Arts Entrepreneurship Education Virtual Conference: Video Salon Series. Online Conference.

Reinhert, K., Ruiz, J. V., et al. (September 23, 2021). Popular Music Pedagogy: A Loving Critique. National Association for Music Education's Society of Music Teacher Education Conference. Greensboro, NC.

Ruiz, J. V., Scott, D. E., Diaz, J. A., & Gundersheimer, B. (January 21, 2021). The Making of 'Children of The World' Album: 80 musicians, 15 different countries, and 5 continents. National Association of Music Merchants (NAMM Show) Conference. Online Conference.

Herrera, C., Ruiz, J. V., et al. (July, 2020). Performance Day Rituals and Insights. National Flute Association Summer Series, Virtual. Online Conference.

Ruiz, J. V., & Tomasello, N. (October 18, 2019). An Insight on the Teaching of Entrepreneurship in Applied Music Lessons. Society of Arts Entrepreneurship Education Conference. Ames, IA.

Ruiz, J. V., & Muhammed, J. (February 7, 2019). Can Our Musicians Perceive the Difference?: Music Educators’ and Music Students’ Ability to Discriminate Deep Sampled versus Acoustic Instrumental Recordings. Suncoast Music Education Research Symposium. Tampa, FL.

Ruiz, J. V., Muhammad, J., Acevedo, R., Tomasello, N., & Almeida, L. C. (February 7, 2019). The Impact on Students’ Learning and Competencies when Participating in a Student/Faculty Collaborative Album-Recording Project. Suncoast Music Education Research Symposium. Tampa, FL.

State/Local

Ruiz, J.V., Bourne, T., & Ciulei, S. (March 31, 2022). The Intertwining of Cross-Cultural & Cross-Generational Entrepreneurship via Music Media for Afro-Diaspora Empathy and Translatability. UF CAME Conference: African Entrepreneurship, and Beyond. University of Florida. Gainesville, FL.

Ruiz, J. V., & Hartz, B. (January 14, 2022). Improving Entrepreneurial Marketability. Florida Music Education Association Conference. Tampa, FL.

Penn, N., & Ruiz, J. V. (March 15, 2017). Lyrical Content Analysis and Perceptions of Female Pop Artists' Influence Among Music Listeners. International Women’s Day International Research Summit. Lee University. Cleveland, TN.

Conference Research Presentations in Arts Entrepreneurship (By Invitation)

International/National

Ruiz, J. V. (June 16, 2022). Global Music Production and Entrepreneurship: How to Express It With Patience, Poise, and Power. International Jazz and Entrepreneurship Camp. Online Conference.

Valentino, J., Wilson, S., Arakawa, J., & Bourne, T. (April 2, 2022). Panel Consultation for Entrepreneurial Leadership. Music Industry Leadership Day at UF School of Music.

Onikeku, Q., Alli, H., & Ruiz, J. V. (December 10, 2021). Arts Entrepreneurship: Creating Success in a Covid Era. Digital Worlds Institute & Center of Arts, Migration, and Entrepreneurship.

“Cultivating Creative Arts Entrepreneurship & Globally-Inclined Leadership in a Post-COVID Digital Economy.”

This presentation provides empirically-tested practical strategies for navigating the post-pandemic era as an arts entrepreneur, specifically as a producer, audio engineer, composer, performer, and label executive. This presentation was given multiple times (Fall 2020 - Spring 2021).

International:

Universidad del Sagrado Corazón (March 29, 2021)

Conservatoria de Música de Puerto Rico (March 28, 2021)

University of Puerto Rico (March 27, 2021)

InterAmerican University of Puerto Rico (February 19, 2021)

Conservatory de la Ciudad Real (March 8, 2021)

Conservatorio Superior de Música de Madrid (February 21, 2021)

University of Sao Paolo in Brazil (February 18, 2021)

University of South Africa (February 3, 2021)

National:

John Hopkins University Peabody Institute (October 13, 2021)

Lamar University (September 18, 2021)

University of Southern California (July 16, 2021)

The Coburn School (July 15, 2021)

Coastal Carolina University (July 7, 2021)

University of Michigan (April 27, 2021)

West Virginia University (April 25, 2021)

The Juilliard School (March 18, 2021)

Stony Brook University (March 17, 2021)

Washington State University (March 14, 2021)

University of Texas at Rio Grande (March 12, 2021)

Wichita State University (March 3, 2021)

Slippery Rock University (February 26, 2021)

Talladega College (HBCU) (February 25, 2021)

University of Cincinnati College-Conservatory of Music (January 18, 2021)

Frostburg State University (October 23, 2020)

State:

Florida Atlantic University (October 18, 2020)

University of South Florida (October 15, 2020)

Keynotes in Arts Entrepreneurship (By Invitation):

Ruiz, J.V. (August 2, 2024). Viability, Valient, and Vigor: A Victorious Approach to Entrepreneurship. Bethlehem, PA.

Ruiz, J. V. (May 16, 2022). Compassionate Entrepreneurship for Today and Tomorrow. Altitude Academies. Port St. Lucie, FL.

Ruiz, J. V. (March 24, 2022). Digital Music Industry in the COVID-era: Promises and Potential for Enterprise Success. North Carolina State University. Raleigh, NC.

Ruiz, J. V. (February 28, 2022). Arts Entrepreneurship Research: A Pragmatic Approach for Students, Faculty, and Administration. The University of Iowa. Iowa City, Iowa.

Ruiz, J. V. (July 26, 2020). Preparing for Viable Musicianship Skills in a Globally-Connected Digital Economy. Beyond the Masterclass, University of Southern California. Los Angelas, CA. Online Conference.

Ruiz, J. V. (July 14, 2020). Best Marketing Practices for Production Enterprises via Digital Platforms in the Music Business 3.0. Global Music Production and Entrepreneurship Summit, Houston, TX. Online Conference.

Ruiz, J. V. (February 1, 2020). Relevancy as a Jazz Musician in Today's Online Music Industry. University of North Carolina Greensboro's Minerva Music Collective's Series. Greensboro, NC.

Ruiz, J. V. (February 27, 2020). Utilizing Music as an Entrepreneurial Tool for Global Missions and Community Outreach. Missions 2020 Conference: Missions & Entrepreneurship. Cooper Cty Church. in Ft. Lauderdale, FL.

Ruiz, J. V. (January 23, 2020). Scaling Your Career as a Performing Artist: Identity, Purpose, and Role. Caribbean Music Entrepreneurship Summit in Puerto Rico in San Juan, PR.

Ruiz, J. V. (October 7, 2019). Hispanics in Music Entrepreneurship: Expanding Our Reach to Impact The Next Generation of Latin Americans. Midlands Hispanic Conference. Omaha, NB.

Ruiz, J. V. (November 29, 2018). Journey as an Arts Entrepreneur in Today’s Digital Age. Conservatory of The Arts, sponsored by The Puerto Rican Cultural Foundation, Springfield, MA.

Ruiz, J. V. (July 23, 2017). Beyond The Dream: Activating Your Artistic Identity and Thriving in the Music Industry. Paper presented at MAV's Artist Development Series at the Performing Arts Center at the University of The Bahamas in Nassau, Bahamas.

Ruiz, J. V. (May 19, 2017). The Power of Music in Musical Expressivity and Missiology for Constructing Entrepreneurial Identity. COG Bible College in Liberia, Africa.

State/Local

Ruiz, J. V. (January 27, 2023). Missiological Creativity from the Soul and Spirit. Florida Undergraduate Research Leadership Summit, University of Florida, Gainesville, FL.

Ruiz, J. V. (October 14, 2022). Esperanza Para El Alma (Hope for the Soul). Paper presented at Hillsborough County (Tampa Bay) Hispanic Heritage Month Annual Showcase, sponsored and created by the County Commissioners and Mayor.

Ruiz, J. V., Lee, D., & Downing, S. (October 24, 2021). An Entrepreneurial Approach to Facilitating Student-Professor Collaborative Research. Florida Statewide Best Practices for Undergraduate Research Symposium.

Ruiz, J. V. (February 25, 2021). How Jazz Entrepreneurs Can Reimagine Their Roles in the Local Community to Empower Identity and Purpose among Minority Populaces. Keynote presented for Hillsborough County's Black Heritage Month: All That Jazz: Bringing People Together through the Power of Jazz Music event. Virtual and televised. Broadcasted to 335,000 people.

Ruiz, J. V. (February 21, 2020). Steps Towards Unraveling Your Artistic Voice and Cultivating Your Niche in the Music Industry. Keynote address for the University of South Florida's School of Music's Convocation in Tampa, FL.

Master Classes in Arts Entrepreneurship (By Invitation):

International/National

Ruiz, J.V. (February 6, 2024). Creative Career Strategies for Music Entrepreneurship: Viabal, Valient, and Vigorous. Mount Holyoke College. Holyoke, Massechussetts.

Ruiz, J.V. (February 5, 2024). Navigating the Global Popular Music Industry Through Strategic Entrepreneurship with the Pursuit of Quality of Life. Babson College Arthur M. Blank School for Entrepreneurial Leadership. Boston, Massechussetts.

Ruiz, J.V. (Jun 31, 2023). From Studio to Stage: Live Recording Production. University of Nebraska at Omaha. Omaha, Nebraska.

Ruiz, J.V. (Jun 30, 2023). Mastering the Mix: Music Production and Audio Engineering. University of Nebraska at Omaha. Omaha, Nebraska.

Ruiz, J.V. (Jun 29, 2023). Sound Strategies: Music Business and Entrepreneurship. University of Nebraska at Omaha. Omaha, Nebraska.

Ruiz, J.V. (Jun 28, 2023). Studio Essentials: Music Production Tools and Techniques. University of Nebraska at Omaha. Omaha, Nebraska.

Ruiz, J.V. (Jun 27, 2023). The Artist's Journey: Music Production, Performance, and Branding. University of Nebraska at Omaha. Omaha, Nebraska.

Ruiz, J. V. (December 18, 2022). How To Build A Successful Independent Music Enterprise. Free Chapel College, Gainesville, Georgia.

Ruiz, J. V. (December 18, 2022). Improving Business Acumen When Working With High-Budget Media Productions. Free Chapel College, Gainesville, Georgia.

Ruiz, J. V. (December 18, 2022). Suggestions for Navigating an Arts Business within the Next Five Years. Free Chapel College, Gainesville, Georgia.

Ruiz, J. V. (December 17, 2022). Ethical & Moral Frameworks for Conducting Business: An Artists' Perspective. Free Chapel College, Gainesville, Georgia.

Ruiz, J. V. (October 5, 2022). Entrepreneurial Thinking and Practice in Higher Education. University of Nebraska at Omaha.

Ruiz, J. V. (October 5, 2022). Music Production Insights: Efficiency, Expedited, & Excellence. University of Nebraska at Omaha.

Ruiz, J. V. (September 16, 2022). Cultivating Creative Entrepreneurship & Globally Inclined Leadership in a Post-COVID Digital Economy. University of Wisconsin-Whitewater.

Ruiz, J. V. (September 16, 2022). Arts Entrepreneurship Research: A Pragmatic Approach for Students, Professors, and Administrators. University of Wisconsin-Whitewater.

Ruiz, J. V. (September 14, 2022). Flute Entrepreneurship: Musicianship that Connects with Consumers. University of Wisconsin-Whitewater.

Ruiz, J. V. (September 14, 2022). Flute Entrepreneurship: Improving Facets of the Performance Product. University of Wisconsin-Whitewater.

Ruiz, J. V. (July 8, 2022). Becoming a Music Entrepreneur for Others: The Removal of Self and the Embracing of Service. Diaz Music Institute's International Summer Music Series.

Ruiz, J. V. (March 27, 2022). Music Production Skills for Global Business Opportunities. Digital Music Entrepreneurship & Leadership Summit. Sponsored by HAPCO Foundation. Partnered with Alexion, Orlando Health®, Empire Finish Systems, LLC., and Ocoee Mayor Rusty Johnson.

Ruiz, J. V. (March 27, 2022). Digital Entrepreneurship in a Post-COVID Creative Economy. Digital Music Entrepreneurship & Leadership Summit. Sponsored by HAPCO Foundation. Partnered with Alexion, Orlando Health®, Empire Finish Systems, LLC., and Ocoee Mayor Rusty Johnson.

Ruiz, J. V. (March 27, 2022). Fortifying Your Artistry, Brand, and Business with Clear Incentives. Digital Music Entrepreneurship & Leadership Summit. Sponsored by HAPCO Foundation. Partnered with Alexion, Orlando Health®, Empire Finish Systems, LLC., and Ocoee Mayor Rusty Johnson.

Ruiz, J. V. (March 26, 2022). Social Entrepreneurship Skills to Help Communities through the Arts. Digital Music Entrepreneurship & Leadership Summit. Sponsored by HAPCO Foundation. Partnered with Alexion, Orlando Health®, Empire Finish Systems, LLC., and Ocoee Mayor Rusty Johnson.

Ruiz, J. V. (March 26, 2022). Strategies for Launching, Managing, and Growing Your Dream Career. Digital Music Entrepreneurship & Leadership Summit. Sponsored by HAPCO Foundation. Partnered with Alexion, Orlando Health®, Empire Finish Systems, LLC., and Ocoee Mayor Rusty Johnson.

Ruiz, J. V. (January 15, 2022). Music as a Tool for Ecological Activism: Producing Albums With a Mission. West Virginia University

Ruiz, J. V. (January 17, 2022). Developing an Artistic Business Identity from a Judeo-Christian Worldview. Liberty University.

Ruiz, J. V., Shelton, C., & Lee, D. (October 15, 2021). A Discussion about the Making of 'Embarkation: The Resiliency of Humanity Amid Covid-19'. Creative Resilience: Musicology Symposium.

Ruiz, J. V., & Lee, D. (October 15, 2021). First Water, Then Fire. Creative Resilience: Musicology Symposium.

Ruiz, J. V. (June 15, 2021). Music Production as an Integral Factor for Fortifying Musicians' Savvy and Portfolios. HAPCO International Jazz and Entrepreneurship Camp.

Ruiz, J. V. (July 25, 2020). Preparing for Viable Musicianship Skills in a Globally-Connected Digital Economy. Beyond the Masterclass, University of Southern California.

Ruiz, J. V. (July 16, 2020). Best Marketing Practices for Production Enterprises via Digital Platforms in the Music Business 3.0. Global Music Production and Entrepreneurship Summit. Houston, TX.

Ruiz, J. V. (February 1, 2020). Making a Meaningful Career as a Creative Professional. University of North Carolina at Greensboro's Minerva Music Collective's Series. Greensboro, NC.

Ruiz, J. V. (February 1, 2020). Becoming the Polymath Flutist. University of North Carolina Greensboro's Minerva Music Collective's Series. Greensboro, NC.

Ruiz, J. V. (January 31, 2020). Relevancy as a Jazz Musician in Today's Online Music Industry. University of North Carolina Greensboro's Minerva Music Collective's Series. Greensboro, NC.

Ruiz, J. V. (January 31, 2020). Musical Adaptability for Culturally-Contextual Worship and Education. Missions 2020 Conference: Missions & Entrepreneurship. Cooper City Church. Ft. Lauderdale, FL.

Ruiz, J. V., & Wooten, V. (January 8, 2020). The Business of Music as an Audience-Centered Performer. Jazz Education Network International Conference in Dallas, TX.

Ruiz, J. V., & Wooten, V. (January 8, 2020). Effective Communication Strategies between the Ensemble and their Audience. Jazz Education Network International Conference in Dallas, TX.

Ruiz, J. V. (January 5, 2020). Scaling Your Career as a Performing Artist: Identity, Purpose, and Role. Caribbean Music Entrepreneurship Summit in Puerto Rico in San Juan, PR.

Ruiz, J. V. (January 5, 2020). Innovation and Entrepreneurship Suggestions for Music Producers. Caribbean Music Entrepreneurship Summit in Puerto Rico in San Juan, PR.

Ruiz, J. V. (October 6, 2019). Hispanics in Music Entrepreneurship: Expanding Our Reach to Impact The Next Generation of Latin Americans. Midlands Hispanic Conference. Omaha, NB.

Ruiz, J. V. (June 19, 2019). Music Adaptability and Fluidity: Steps Towards Unraveling Your Artistic Voice and Cultivating Your Niche in the Music Industry. Diaz Music Institute National Global Music Workshop Series in Houston, TX.

Ruiz, J. V. (June 19, 2019). From the Lens of an Emmy Award Winning Record Producer: Suggestions for Producing Musical Compositions for Television and Albums. Diaz Music Institute National Global Music Workshop Series in Houston, TX.

Ruiz, J. V. (June 18, 2019). Devising Capstone Improvisations: A Pragmatic Approach for All Musicians. Diaz Music Institute National Global Music Workshop Series in Houston, TX.

Ruiz, J. V. (June 18, 2019). An Interactive Masterclass: Preparing Flutists for the Competitiveness of the Industry. Diaz Music Institute National Global Music Workshop Series in Houston, TX.

Ruiz, J.V. (June 18, 2019). Navigating a Career as a Musical Director, Performer, Composer, and Producer Within Music Business Paradigms. Diaz Music Institute National Global Music Workshop Series, Houston, TX.

Ruiz, J.V. (June 15, 2019). Devising Capstone Improvisations: A Pragmatic Approach for Jazz Musicians. San Francisco Flute Society, San Francisco, CA.

Ruiz, J.V. (June 14, 2019). Navigating a Career as a Musical Director, Performer, Composer, and Producer Within the Independent Music Business Paradigm. San Francisco Flute Society, San Francisco, CA.

Ruiz, J.V. (June 30, 2018). Music Business & Entrepreneurial Strategies for Millennial Generation. Conservatorio de Música de Puerto Rico. San Juan, PR.

Ruiz, J.V. (June 29, 2018). Cultivating Imagery-Based Improvisations for non-Jazz Musicians. Presentation conducted at the Conservatorio de Música de Puerto Rico. San Juan, PR.

Ruiz, J.V. (June 28, 2018). Embracing and Embedding Your Cultural Identity in Musical Worship. Presentation conducted at PIB Penha, São Paolo, Brazil.

Ruiz, J.V. (January 25, 2018) Two compositions "Smooth Thang" and "Indigo Skies" were world-premiered in front of 3,000 people, performed by renowned Smooth Jazz flutist Andrea Joi, at the NAMM Show.

Ruiz, J.V., Pérez, G. (January 11, 2017). Dance Your Flute Off. National Flute Association Convention in Minneapolis, MN.

Ruiz, J.V. (July 24, 2016). Cultivating Your Creative Identity: Discussions on Improvisation, Music Production, and Music Business. Presentation conducted at the Beyond The Master Class summer camp at The Colburn School, Los Angeles, CA.

State/Local

Ruiz, J.V. (February 11, 2022). Music Entrepreneurship Today: Digitizing Your Art(istry) and Career. Presentation conducted at St. Petersburg College. St. Petersburg, FL.

Ruiz, J.V. (August 18, 2021). University of Florida College of the Arts Fall Symposium Arts Entrepreneurship Panel. Gainesville, FL.

Ruiz, J.V. (February 8, 2020). Branding and Networking in the Music Business. St. Petersburg College Music Industry Recording Arts program. St. Petersburg, FL.

Ruiz, J.V. (October 17, 2018). 4 Stages to the Creative Process: Explorations, Improvisation, Documentation, and Delivery: Application for Independent Artists and Producers. St. Petersburg College. St. Petersburg, FL.

Ruiz, J.V. (November 28, 2018). An Exploration of Puerto Rican Rhythms, Dance, and Improvisation: Bomba & Plena.The Conservatory of The Arts - sponsored by The Puerto Rican Cultural Foundation - Springfield, MA.

Ruiz, J.V. (April 20, 2018). Establishing The Philosophical Foundation for Your Artistic Identity: A Basis for Pursuing Your Career With Purpose. Thornton School of Music, University of Southern California. Los Angeles, CA.

Ruiz, J.V. (April 16, 2018). Steps Towards Unraveling Your Artistic Voice & Developing Your Niche in the Music Industry. Presentation conducted at the University of Texas. Rio Grande Valley, TX.

Ruiz, J.V. (April 6, 2018). Mastering Live Performance: A Deeper Look Into Capturing The Highest Quality Sound, & Applying Stereo Imaging and Harmonic Enhancers. Radford University, VA.

Ruiz, J.V. (April 6, 2018). Crowdfunding for Music Entrepreneurs. Presentation conducted at Radford University, VA.

Ruiz, J.V. (April 6, 2018). Identity, Purpose, & Role: Cultivating the Foundation for Your Music Business. Guest Lecturer at Radford University, VA.

Ruiz, J.V. (April 5, 2018). Understanding Copyright, Mechanical Licenses, & Sync Licenses. Guest Lecturer at Radford University, VA.

Ruiz, J.V. (April 2, 2018). Savvy Tips for Thriving As A Music Entrepreneur in Today’s Crazy Music Industry. Juilliard School of Music. New York, NY.

Ruiz, J.V. (March 18, 2018). The Power of Music for Dance & Visual Media. Guest Clinician at Jacksonville University, FL.

Ruiz, J.V. (November 14, 2017). Steps Towards Becoming More Creative in Music Worship Arts. COG Southeastern Hispanic Region's Youth Camp in Tifton, GA.

Ruiz, J.V. (July 13, 2017). Infusing Latin Musical Traditions within Millennial Music Traditions. Presentation conducted at COG Southeastern Hispanic Region's Youth Camp in Tifton, GA.

Workshops in Arts Entrepreneurship (By Invitation)

International/National

Ruiz, J.V. (October 2022). The Entrepreneurial Side of Piano Performance Careers: What You Need To Know. Utah State University. Logan, UT.

Ruiz, J.V. (October 6, 2022). Business & Musicianship: Improvisational Tips for Improving Your Connection to Your Fan Base. University of Nebraska at Omaha. Omaha, NB.

Ruiz, J.V. (October 5, 2022). Improving Improvisation for Global Music Performances. University of Nebraska at Omaha. Omaha, NB.

Ruiz, J.V. (September 15, 2022). Cross-Cultural & Cross-Generational Musicianship Skills for the Multi-Hyphenate Music Entrepreneur. University of Wisconsin-Whitewater. Whitewater, WI.

Ruiz, J.V. (September 15, 2022). Getting to the GRAMMY®s and Beyond: How to Produce Musical Albums for Advocacy and Social Impact. University of Wisconsin-Whitewater. Whitewater, WI.

Ruiz, J.V. (September 14, 2022). Becoming Truly Free as a Musical Artist: 8 Strategies for Multi-Dimensional Output. University of Wisconsin-Whitewater. Whitewater, WI.

Ruiz, J.V. (September 14, 2022). A Viable Way of Teaching Popular Music Styles in Applied Lessons and in Music Education/Theory Classes. University of Wisconsin-Whitewater. Whitewater, WI.

Ruiz, J.V. (June 6, 2022). Digital Musicianship and Production: Applications of MIDI Keyboards. The University of Florida International Piano Festival. Gainesville, FL.

Ruiz, J.V. (June 18, 2019). Improvisatory Nuances: How to Switch from Funk, to Fusion, to Straight-Ahead Jazz, to Popular Music at a Moment's Notice. Presentation conducted at the Diaz Music Institute National Global Music Workshop Series in Houston, TX.

Ruiz, J.V. (November 10, 2018). Ideation, Creation, Execution, & Branding: Suggestions for Aspiring Music Entrepreneurs (for Instrumentalists and Vocalists). Greater Portland Flute Society. Portland, OR.

Ruiz, J.V. (August 9, 2018). Cultivating Your Artistic Identity & Establishing Your Niche In The Music Industry. University of Wisconsin-Eau Claire, Haas Fine Arts Center. Eau Claire, WI.

Ruiz, J.V. (July 8, 2018). Cultivating Imagery-Based Improvisations for non-Jazz Musicians. Conservatorio de Música de Puerto Rico. San Juan, PR.

Ruiz, J.V. (July 26, 2017). Learn to Improvise Using your Imagination! Ivory Global Management's 10th Annual Summer Music Camp at Nassau, Bahamas.

State/Local

Ruiz, J.V. (November 16, 2021). Managing a Multi-Hyphenate Music Entrepreneurial Career as an Independent Enterprise Owner. Presentation conducted at Azuza Pacific University. Azuza, CA.

Ruiz, J.V. (October 7, 2020). Suggestions for High-Quality Remote-Recording Music Production Services. Presentation conducted at Florida Atlantic University. Boca Raton, FL.

Guest Lectures at the University of Florida

In addition to conducting workshops, master classes, and delivering keynotes, my colleagues at the University of Florida School of Music and I consistently engage in collaborative efforts to cover each other's classes, particularly when they address specialized subjects that intersect with our respective disciplines. This holistic approach to education is exemplified by my own practice of integrating teachings from the realms of music business, entrepreneurship, and production, thereby enriching the learning experience and offering a more comprehensive and applicable knowledge base to our students.

Fall 2023 and Spring 2024 Academic Year

Guest Lecturer for Digital Musicianship & Production

Guest Lecturer for Music Production in Commercial Media

Guest Lecturer for Jazz Ensemble

Guest Lecturer for State of the School Event

Guest Lecturer for UF Christian Faculty Fellowship

Fall 2022 and Spring 2023 Academic Year

Guest Lecturer for Music in Higher Education

Guest Lecturer for Jazz, Hip Hop, and African Connections

Guest Lecturer for Research and Creativity

Guest Lecturer for Applied Voice Lessons

Guest Lecturer for Jazz Ensemble

Guest Lecturer for Musicology Colloquium

Guest Performer for State of the School Event

Fall 2021 and Spring 2022 Academic Year

Guest Lecturer for Introduction to Electro-Acoustic Music

Guest Lecturer for Voice Studio

Guest Lecturer for Flute Choir

Guest Lecturer for Music Production in Commercial Media

Guest Lecturer for Quest Course: Music and Emotion

Fall 2020 and Spring 2021 Academic Year

Guest Lecturer for Undergraduate Research & Creativity

Guest Lecturer for Creative Professional Lecture Series

Guest Lecturer for Large Jazz Ensemble I

Guest Lecturer for Advanced Musicianship Skills

Guest Lecturer for Concert Choir

Guest Lecturer for University of Florida NAfME Chapter Meeting

Guest Lecturer for Introduction to Music Research

Guest Lecturer for Voice Studio

Guest Performer for State of the School Event

Guest Lecturer for Electronic Music

Guest Lecturer for Bassoon Studio

Guest Lecturer for Sabbatical Replacement Mary Birkner’s Flute Studio

Guest Lecturer for Jazz Theory Class

Guest Lecture for Advanced Musicianship Skills

Guest Performer for Guitar Studio

Guest Lecture for Music Theory I