José Valentino

Performer | Professor | Producer

Study with José VAlentino 


A passion for relevancy and for equipping students to thrive in the music industry...

As of April 2016, José accepted the tenured-track faculty position at Lee University in Cleveland, Tennessee as Assistant Professor of Music Business & Music Production and Applied Instructor of Electric Bass. For students who are interested in (1) become efficiently equipped for the evolving modern music industry; (2) expanding their multi-faceting skills through an innovative curriculum that equips them to be thriving 21st Century Musicians - a 'renaissance' musician - one who is a performer-composer-producer-entrepreneurs; (3) gaining opportunities to collaborate with other professionals, and; (4) starting their careers as they pursue an academic degree, strongly consider Lee University's School of Music - Music Business program. 

Dr. Ruiz has taught in two institutions (University of South Florida in Tampa, Fl and Lee University in Cleveland, TN). Dr. Ruiz was initially hired as a Graduate Teaching Assistant and was promoted to Instructor of Record where he developed and self-taught courses for the remainder of his term at University of South Florida (2013 - 2016). 

Dr. Ruiz has self-taught 21 undergraduate and graduate courses & subjects pertaining to: 


Professor (Taught the 10 courses)

  • Introduction to Music Business (Undergraduate level - Lee University)
  • Seminar in Entrepreneurship (Undergraduate level - Lee University)
  • Music Technology (i.e., sound design, audio engineering, film scoring; digital audio workstations such as ProTools, Logic Pro X, & Garageband & Notation Software such as Finale, Sibaleus) (Undergraduate level - Lee University)
  • Applied Electric Bass (i.e., improvisation, commercial music, jazz, funk-fusion, world musics, & gospel) (Lee University)
  • Applied Commercial Flute (i.e., improvisation, commercial music, jazz, Latin jazz, world music) (Lee University)
  • Music and Culture (Lee University)
  • Small Jazz Ensemble (undergraduate level - Lee University)
  • Advisor for B.S. in Music Business majors' Senior Projects (EPs, Albums, Quantitative & Qualitative Research projects in Music Entrepreneurship and Music Industry) (Lee University)
  • Special Topics: Music Production - Developed curriculum and taught the course - (Undergraduate level - Lee University)
  • Committee Member for Master's level theses in Music Education (Graduate level - Lee University)
    • Additional Responsibilities:
      • Developing the recording studio for the school of music
      • Developing the new B.M. in Music Industry (Production) degree program
      • Instrumental Audition Committee
      • Perform in Chapel and Special Events
      • Missions Committee

Instructor of Record (Developed curriculum for and taught the 6 courses)

  • Film Scoring for K-12 - Developed curriculum and taught the course - (Graduate level - University of South Florida)
  • Innovative Musicianship - Developed and taught the course - (Undergraduate and Graduate level - University of South Florida)
  • Ethnodoxological Improvisation, Composition, and Production - Developed curriculum and taught the course - (Graduate level - University of South Florida)
  • Musical Worship Album Project - Developed curriculum and taught the course - (Graduate level - University of South Florida)
  • Latin American Music Ensemble - Developed curriculum and taught the course - (Undergraduate & Graduate level - University of South Florida)
  • Implementing Creativity in Worship: Directed Graduate Research - Developed curriculum and taught the course - (Graduate level - University of South Florida)

Instructor of Record (Taught the 4 courses)

  • Progressive Methods in Music Education (Undergraduate level - University of South Florida)
  • Creative Performance Chamber Ensemble (Undergraduate level - University of South Florida)
  • Sabbatical Replacement for Applied Flute Lessons (Undergraduate and Graduate level - University of South Florida)
  • Advisor for Master's level thesis for a M.M. in Flute Performance Major (Graduate level - University of South Florida)

Teaching Assistant (Co-taught the online course)

  • Music for Your Life (Undergraduate level - University of South Florida)

Learn about your caring professor of music business!

Successes of José's students

Many of Dr. José's Valentino's students have received national and international awards in the music industry, obtained endorsements with renowned music manufacturers, toured with top-charting artists, and have established thriving entrepreneurial businesses in entertainment and recording arts. Dr. José Valentino goes beyond his professorial duties to ensure that his students have an established career earning a living by the time they graduate from Lee University. Among many accolades, Dr. José Valentino's students have achieved the following:


  • Yamaha Young Performing Artist
  • Latin GRAMMY Nomination for Best Latin Jazz Album (as producers and audio engineers)
  • Latin GRAMMY Nomination for Best Instrumental Album (as artists, producers, and audio engineers)
  • 45 DownBeat Student Music Awards (most prestigious award for jazz education)
  • Parents' Choice GOLD Award
  • Below are the links to several of his students for more information on their successes in the music industry.

Touring Jobs

  • Back-up saxophonist for Prince, Hall & Oats, Trombone Shorty
  • Back-up bassist for Al Di Meola
  • Back-up saxophonist for Al Green

High Education Placement

  • Assistantship for graduate studies (M.M.) in music performance at University of South Florida
  • Assistantship for doctoral studies (D.M.A.) in music performance at Stony brook University
  • Full scholarship for Bachelor of Music in Studio/Jazz Performance at University of Miami's Frost School of Music

Music Director & Band Leader

  • Musical director for music entertainment band at Bahamar Resorts in The Bahamas
  • Worship Pastor at church in Knoxville, TN

Non-profit Music organization

  • Founder and Director of Operations for Cleveland Center of Musical Arts in Cleveland, TN

Endorsement Deals

  • Trevor James Flutes & Saxophones
  • Black Diamond Strings
  • Anchor Drums
  • Soultone Cymbals
  • Bosphorus Cymbals
  • Beato Bags

Audio Engineering & Producer

  • Post-production audio engineer for Telemundo in Miami, FL
  • Music producer for artists that came from X-Factor and American Idol

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